Redesigning the Culture of Wellness

Product Inclusion & Equity Strategist

My name is Jacquelyn Iyamah. I am a designer, author and educator. I have a B.A. in Social Welfare from UC Berkeley, where my focus was on ensuring inclusion and equity for Black, Indigenous and communities of color. I also have an M.S. in Interaction Design and Information Architecture from the University of Baltimore. Both my degrees place me at the intersection to create strategies to better design for equity and inclusion.


Designing for equity and inclusion is about creating a new culture that rethinks how we hire people, how we move through design processes, and thus how we build innovative products.


For my thesis, I designed an online therapy platform that connects Black, Indigenous and people of color (BIPOC) to therapists of color. My research shows that there are several barriers that prevent BIPOC from getting therapy. allay is designed to reduce these barriers.


How I Can Help

Implement a Racial Equity Design Culture (Hiring, Values, Language)

Establish an Equity Design Thinking Framework

Create Educational Design Resources for Unlearning Racial Bias

Conduct Racial Equity Evaluations for New and Existing Designs

Develop a Company Toolkit for Designing for Racial Equity

Lead Equitable Product Marketing and Branding Strategies

How I Do It

Through my degrees, I have training in Critical Race Theory and design thinking. When we combine these two schools of thought, we can design innovative solutions to dismantle racial inequality.