Redesigning the Culture of Wellness

Product Inclusion & Equity Strategist

My name is Jacquelyn Iyamah. I am a designer, educator and author. I have a B.A. in Social Welfare from UC Berkeley, where my focus was on ensuring inclusion and equity for Black, Indigenous and communities of color. I also have an M.S. in UX/Product Design from the University of Baltimore. Both my degrees place me at the intersection to strategize around how to design for equity and inclusion. Currently @Uber!


Designing for equity and inclusion is about creating a new culture that rethinks how we hire people, how we move through design processes, and thus how we build innovative products.


For my thesis, I designed an online therapy platform that connects Black, Indigenous and people of color (BIPOC) to therapists of color. My research shows that there are several barriers that prevent BIPOC from getting therapy. allay is designed to reduce these barriers.


How I Can Help

Implement a Racial Equity Design Culture

Establish a Design for Equity Thinking Framework

Create Educational Design Resources for Unlearning Racial Bias

Conduct Racial Equity Evaluations for New and Existing Designs

Lead Equitable Product Marketing, Content Design and Branding Strategies

How I Do It

Through my degrees, I have training in Critical Race Theory and design thinking. When we combine these two schools of thought, we can design innovative solutions to dismantle racial inequality.